If you’re a business owner, chances are you’re always on the lookout for new and innovative ways to promote your services and attract new customers.

But although the digital age is forever conjuring up different ways to advertise your business, there are still a lot of benefits to be had from the more traditional methods of promotion.

One of those is advertising your services on the side of your company’s vehicles, which is an often under-utilised form of advertising that still has an important role to play, despite the increasing digitalisation of the business world.

Here we go over the main benefits of this branding to explain how your business could benefit from the enhanced exposure it offers. To further illustrate the advantages, we’ll also touch on the type of businesses that benefit best from vehicle branding.

Promotion On Wheels

These days, free advertising isn’t easy to come by. So it’s crucial to capitalise on the opportunity of free promotion whenever you can!

While having your vehicles adorned in a vinyl obviously isn’t free, after your initial outlay you won’t need to pay another penny to advertise to potential customers. And the best part is, your vehicle will be travelling on roads being viewed by thousands of pedestrians and fellow drivers every day, many of which may turn out to be new customers.

Brand Awareness

Are you operating in a crowded marketplace? Then you’ll know all too well how important ensuring your brand stands out from the crowd really is. Even for those whose businesses aren’t in the most competitive industries, getting your brand out there to as many people as possible is crucial.

What better way to do that than having your company’s vehicles adorned with your branding? This consistent brand exposure is key to building recognition and trust in your community. If someone is looking for a company to perform a service for them, they’re much more likely to go with a business they’re familiar with.

As touched on above, as your vehicle is constantly on the move, this maximises your exposure and ensures the eyes of many prospective customers are familiarised with your branding. This is especially true if your company has multiple vans as people spotting them frequently merely adds to that brand presence in your community.

Eye-Catching Designs

When it comes to advertising your business and services on your vehicle, creativity knows no bounds. In fact, in many cases, the more creative the better as this gives you the best chance of standing out!

Look at your vehicle as a blank canvas which allows for eye-catching designs that command as much attention as possible. If the styles befits your company, opt for vibrant colours, compelling visuals and a font that boldly articulates the services you offer.

Versatility

Alternatively, if you’d prefer a more minimalist, sophisticated design, this is also an option. Vehicle branding is incredibly versatile, allowing businesses to tailor their design and message to optimally target the right audience.

In the end, it all depends on the nature of your business and the message you’re trying to convey.

Advertise Promotions

If your business is running special promotions or offers, kitting out your vehicles in your company’s branding provides an on-the-go marketing platform to share your campaign.

Displaying discounts, seasonal offers or promotional events on your vehicles can ensure that you keep the local target market up to date with the promotional stuff you’ve got going on.

This may not be for everyone as the changing nature of promotions and seasonal offers means you’ll need to get your vehicle’s designs changed frequently which can cost quite a lot. However, if you have a high marketing budget and you're looking for exposure, this is a great way to achieve your marketing goals.

Share Social Media Details

These days, social media is playing a massive part in not just advertising but business in general. Customers like to contact companies with enquiries and customer service enquiries via platforms like Facebook, Instagram and X (formerly Twitter), so it’s always a great idea to make your channels known.

You can do this by advertising your social media handles on the side of your vehicles which encourages onlookers to connect with your brand online.

For those companies who haven’t yet set up social media accounts for their business, you’re missing out on some invaluable tools!

Businesses That Should Consider Vehicle Branding

Now we’ve covered the main benefits of branding on vehicles, let’s touch on the types of companies that would benefit the most. Although this list is by no means exhaustive and your suitability obviously depends on a variety of factors, here are the types of companies that usually find this form of promotion advantageous:

Those offering services and trades such as plumbers, electricians and builders can showcase their services to local communities.

Event services such as caterers, event planners, DJs and rental services can take advantage of this type of promotion to advertise their services and attract clients for upcoming events.

Mobile Services such as salons, pet groomers and other services that operate on-location can use vehicle branding to attract clientele in the neighbourhoods they’re driving and operating in.